Português of the Week

comemoração - celebration

Wednesday, December 29, 2010

Réveillon Heaven

Me, in the arms of a stranger. Copacabana Beach, 1/1/09


New Year's Eve doesn't get any wilder than in Rio de Janeiro.

2,000,000 people, 11 boat-launched firework displays, 2.5 miles of hot summer sand, and all the Skol you can drink.

Thinking about taking a dip? I don't recommend it. With the entire shore lined with the posteriors of men, the Atlantic is more of a giant urinal than a sea. Pretty gross, really.

This year, New Year's Eve in Rio is particularly special. The city will be announcing the official 2016 Olympic Games logo.

I think it will look something like this:

But Bob, do you really think they will choose such an obvious city landmark as their logo? Yes. Yes I do. Don't believe me?

You tell me:

Yes those are actual logos from businesses in Rio. Notice any lack of originality? Marketing 101 at the Universidade Federal must be the easiest class imaginable. I'll bet that if the official 2016 Olympics logo doesn't contain a silhouette of the Sugar Loaf, I will cancel my flight and stay in LA.

*makes hand-shaking gesture*

The city of Rio de Janeiro has already named the next ten years "A Década de Ouro", or The Golden Decade. And golden it will be. The city will host the Olympics and the World Cup Finals in that time. Rio will be the most watched city in the world in the next decade...and I don't plan on watching it anywhere else but there.

And it all starts this Friday.

Feliz Réveillon

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